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For Ghara, our team worked on building the company brand identity kit which included a logo, brand guidelines and letterhead, and visiting card and envelope design. In addition, we also curated a stylized property photoshoot, minimal website design and hosting.
For Ghara's logo, we decided to use a Planter’s chair which is one of the most recognizable symbols of Goa's colonial past. The design of the Planter’s chair is about the generosity of space and comfort which is achieved with swooping and simple curves. It is an armchair associated with relaxation, sunny afternoons and breezy evenings in the balcão. We wanted the logo and colours to match the peaceful and tranquil settings of Ghara, the perfect ambiance, where you can create your own calm.
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